What is GEO?
Generative Engine Optimization — getting your brand mentioned by AI engines (ChatGPT, Perplexity, Claude, Google AI Overviews). 50%+ of search now happens via AI; if you're not in those answers, you're invisible.
Top GEO Tools 2026
Profound — $499/mo
Tracks brand mentions across ChatGPT/Claude/Perplexity. Shows which prompts trigger your brand vs. competitors. Best for B2B brands $1M+ revenue.
Otterly — $99/mo
Cheaper alternative tracking AI engine rankings. Solid for SMBs. Good Taiwan brand coverage.
AthenaHQ — Free + paid
Free tier checks 5 prompts/day across major AI engines. Paid tier ($79/mo) for tracking 100+ prompts.
Athena — $199/mo
Different from AthenaHQ. Specializes in SaaS GEO with content optimization suggestions.
DIY GEO (Free)
Open ChatGPT, ask "What are the best [your category] in [your region]". See if you appear. Repeat across Perplexity, Claude, Gemini. Document gaps. Then optimize content for those gaps.
Our Recommendation
Start free with manual checks + AthenaHQ free tier. If you scale to $50k+ MRR, upgrade to Otterly. Skip Profound unless enterprise budget.
For implementation tactics see GEO Strategy Guide for Taiwan.